Handbook of LGBT Tourism and Hospitality

HANDBOOK OF LGBT TOURISM AND HOSPITALITY
A Guide for Business Practice

By
Jeff Guaracino
Ed Salvato

Forward Indies Finalist

250 pages
22 color illustrations
Hardcover, $90.00 ISBN: 978-1-939594-18-1
Softcover, $45.00 ISBN: 978-1-939594-17-4
E-book, $39.99 ISBN: 978-1-939594-19-8

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DESCRIPTION

To research this book, the authors traveled to six continents, interviewed nearly a hundred industry experts, and analyzed multiple emerging trends among LGBT travelers. The Handbook of LGBT Tourism and Hospitality is an easy-to-read, practical, and relevant guidebook with a simple goal: to help marketing professionals, business owners, and allied professionals compete in the increasingly
competitive global LGBT travel and hospitality industry.
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TABLE OF CONTENTS

LIST OF FIGURES

ACKNOWLEDGMENTS

MILESTONES IN LGBT HISTORY, TOURISM, AND MARKETING

FOREWORD
Bob Witeck

INTRODUCTION

This chapter covers the following foundations of LGBT tourism and hospitality: your “elevator pitch”:the importance of developing a specific program for LGBT tourism;sizing the LGBT segment: buying power; the importance of the LGBT segment in the travel industry;tips before launching your LGBT marketing campaign; success in the LGBT travel market: and top ten tips from Jeff and Ed.

summary

2. Business Essentials
3. Business Opportunities
4. Marketing Your Business
5. The Global View: Opportunities and Challenges
6. Trends and Industry Resources
217
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