This chapter includes the following sections on marketing your business: setting your marketing goals, budget, and staff; getting your advertising history straight; strategies for building an effective marketing campaign; the changing media landscape; great content in context is your foundation; communications, public relations, and media relations; smart press trips; LGBT print advertising and gay-inclusive creative; online and digital marketing; marketing through mobile phone apps; ten tips to keep your LGBT campaign and your destination competitive; and ten classic principles of successful LGBT marketing.