What Allan Tyler brings to the fore in this chapter is that men selling sex is a big business. Indications are that more personalized and elaborate escort services, such as the “boyfriend experience,” are considered more empowering than other forms of male sex work because they provide greater income, choice, and safety and are gaining an increasing share of the male sex work market. As the sex industry has become much more commercial, male sex workers need to learn how to market their services successfully. Body type, strategic positioning (top/bottom), and penis size are important elements in marketing male sex work, but advertising these attributes successfully requires communication and business skills. As sellers of sex have become more public because of the Internet and text messaging, the male sex industry has become more mainstream. Clients and workers can now connect almost anywhere at any time via the Internet and cell phones to enter into an immediate commercial transaction.