HANDBOOK OF LGBT TOURISM AND HOSPITALITY
A Guide for Business Practice
By
Jeff Guaracino
Ed Salvato
250 pages
22 color illustrations
Hardcover, $90.00 ISBN: 978-1-939594-18-1
Softcover, $45.00 ISBN: 978-1-939594-17-4
E-book, $39.99 ISBN: 978-1-939594-19-8
The Foundations of LGBT Tourism and Hospitality
Jeff Guaracino and Ed Salvato
DOI: dx.doi.org/10.17312/harringtonparkpress/2017.03.hlgbtth.001
Jeff Guaracino and Ed Salvato
DOI: dx.doi.org/10.17312/harringtonparkpress/2017.03.hlgbtth.001
This chapter covers the following foundations of LGBT tourism and hospitality: your “elevator pitch”: the importance of developing a specific program for LGBT tourism; sizing the LGBT segment: buying power; the importance of the LGBT segment in the travel industry; tips before launching your LGBT marketing campaign; success in the LGBT travel market: and top ten tips from Jeff and Ed.